Recent data highlights a striking reality: 90% of new food and beverage products fail. Why? Lengthy product development cycles, outdated consumer research methods, and ever-changing consumer tastes. Months are required to compile and analyse data, leaving brands lagging behind the market.

This is where AI steps in. AI-powered platforms can analyse online data to provide food brands with up-to-the-minute insights into consumer needs, tastes, and motivations. For instance, Tastewise’s AI analyses 75 billion social media posts … to deliver a granular understanding of consumer preferences. With insights like these, innovative food and beverage companies gain a previously unthinkable competitive edge.

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AI is far more than just a trend-watching tool; it helps brands decipher the deeper motivations behind consumer choices. This enables a shift from reactive approaches to proactive innovation, significantly reducing time to market. With AI-driven tools, traditional focus groups become obsolete, and product development and validation cycles can shrink from months to mere hours.

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