2. Tastier and Healthier Options

Over the last few years, the meat industry hasn’t taken the rise of alternative meat lying down — they have launched a marketing campaign, sometimes bordering on misinformation: claiming plant-based products are fake, unhealthy, ultra-processed or otherwise harmful. (For more on this, see our explainer on health claims about plant-based meat.)

For many companies, the solution to this backlash is twofold: make products healthier, and make them tastier.

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7. More Diverse Protein Sources

A few years ago, most plant-based brands utilized a handful of protein sources: soy, peas and maybe gluten. But that’s not going to stay the same in 2024, where we’re bound to see far more creative plants step into the limelight.

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