“Trust is one of the most important metrics that any business and food ingredient makers should be looking at, explained,” ​said Alison Borgmeyer, MS, RD, chair, US food and beverage, Edelman.

While food scientists and technologists understand how to produce these technologies, the challenge continues in translating that technical knowledge to the public in a transparent manner.

Using terms like “artificial” can evoke negative connotations, emphasizing the importance of effective communication to bridge the gap between scientific terminology and consumer understanding.

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Using the recent news about aspartame’s safety​ as an example, [Senior Director of Nutrition Communications at International Food Information Council Kris] Sollid highlighted clear and quick communication as a critical tool for sweetener developers to engage with the public in an authentic, reliable way, and ultimately building transparency and trust.

“If you’re a company who makes products using aspartame or other sweeteners, one thing to be considered in increasing trust with consumers is [the] willingness to speak about it. Speak about the topic and do so quickly. Because there’s a narrative that’s created up there if you do not, other people will be speaking about it and they will fill that void​,” Sollid emphasized.

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