Bioceres is trying to succeed where no other company has before by selling genetically-modified wheat. While the vast majority of the world’s soybean and corn crops are already GMOs, these are fed to livestock. Biotech wheat, on the other hand, would be directly eaten by humans in bread and pasta, something consumers and regulators have roundly rejected in the past. Currently, only Argentina… has ever approved a GM wheat.

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For nearly two decades Bioceres — listed in New York and headquartered in Rosario, a river city that’s Argentina’s crop export hub — has been developing both genetically-modified wheat and soybeans to resist the droughts that are becoming more frequent from the Americas to Australasia. It’s also investing in a company that inserts animal genes into plants to increase protein content, a bet on the growing market for substitute meats.

Bioceres is already in talks to convince millers and food manufacturers in Brazil to use its GM wheat strain as it also seeks clearance in other corners of the world, including the U.S., drought-racked Australia and Asia.

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