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ByApollo Heyes

Feb 15, 2024 12:32

AC Milan defender Theo Hernandez (R) shakes hands with AC Milan forward Rafael Leao (L) as he celebrates scoring AC Milan's first goal during the Italian Serie A football match between AC Milan and Napoli at the San Siro Stadium, in Milan on February 11, 2024, wearing the Milan Pleasures kit. (Photo by Isabella BONOTTO / AFP) (Photo by ISABELLA BONOTTO/AFP via Getty Images)

Milan looked stylish in their recent win over Napoli in their new fourth kit, designed by streetwear brand Pleasures. Watch Football Italia’s exclusive unboxing.

The Rossoneri organised an event in the Lombardy capital last week to unveil their new shirt, designed in collaboration with Puma and Pleasures, an LA-based streetwear brand.

The kits, worn by Milan in their 1-0 win over Napoli on the weekend, feature an off-white or black base with a stylised ‘gothic’ pattern, inspired by the architecture of the Lombardy capital. The shirts are currently on sale on the club’s online store page.

Fourth shirts have started to become an increasingly regular sight in Serie A, with clubs like Milan and Napoli regularly releasing them in the course of a season, giving them further sources of commercial revenue.

Courtesy of Omar Hamoush, take a look at the unboxing of the new Milan Pleasures fourth shirt below.

Courtesy of Omar Hamoush, an unboxing of the new #Milan Pleasures shirt. pic.twitter.com/VjOKHMbjbx

— Apollo Heyes (@ApolloHeyes) February 15, 2024