The UN and the State Committee on Women, Family and Children Affairs partnered with an Azerbaijani football team, Neftchi FC, which agreed to play one of their league matches in orange jerseys featuring the slogan “Stop violence against women”. The UN also collaborated with local influencers who helped spread this slogan through traditional and social media.

It is difficult to achieve rapid changes with such a deeply rooted cultural and structural issue. Nevertheless, I am confident that these kinds of projects send the right message and help in the push to bring about the kind of change we dream of.
Sometimes, companies hire women because of quotas, for symbolic inclusivity, but I don’t want to be hired for the sake of numbers. I also believe that no one should tell a woman what she deserves, or how she should behave. I simply want women to have the same rights as men.”