MANILA – Recognizing the transformative impact of films and television on tourism, local economies, and community development, Senate President Pro Tempore Jinggoy Ejercito Estrada on Tuesday underscored the need to establish the Philippines as a premier destination for international screen productions.

"The power of film and TV shows to turn ordinary locations into iconic tourist attractions is undeniable," Estrada, a former actor, said as he pushed for the passage of his Senate Bill (SB) 2857, or the proposed Film Philippines Act.

SB 2857 proposes the creation of a Film Philippines Office (FPO) to lead the promotion and marketing of the country as a viable destination for the production of international films and TV programs based on a strategic and comprehensive plan.

"We've witnessed this in Mount Kiltepan in Sagada, which drew an influx of visitors after its breathtaking views were featured in ‘That Thing Called Tadhana.' Similarly, the natural beauty of Batanes, showcased in 'You're My Boss,' and the strawberry farms and majestic mountains of Benguet highlighted in 'Forevermore' have made these destinations crowd favorites. Even the sand dunes of Ilocos remain etched in the memory of film fans as the backdrop of cinematic classics like 'Panday' and 'Himala,'" Estrada said in a news release.

He said the government should take advantage of the emergence of streaming platforms and the use of social media to showcase the country's stunning landscapes, seascapes, and heritage sites to global audiences.

"It's high time that we compete with the rest of the world as many countries are already offering attractive incentives in the form of tax relief and rebates, putting up modern infrastructure such as state-of-the-art studios and fully-equipped post-production facilities and overall film-friendly environment to investors," Estrada said.

The proposed bill provides cash rebates, multiple visa entries and tax breaks to foreign film productions that choose the Philippines as their shooting locations.

The FPO shall also establish a one-stop shop to expedite action on incentives and applications for licenses, clearance, permits, etc. of local and foreign film and TV productions.

He said by creating a globally competitive environment for film production by offering incentives and facilitating logistical support, the proposed FPO will ensure a seamless production experience for investors.

He added that the measure would also generate employment for workers in tourism and creative industries. (Leonel Abasola/PNA)