Exciting up-and-coming plant-based startups across the world are quietly amassing millions of dollars, innovating on novel technologies and getting ready to take the future of food by storm.

With a proprietary ingredient known as “lipi,” which gives a similar taste and smell to that of chicken according to the company, TiNDLE is tackling the sought-after poultry market, which is one of the world’s fastest-growing markets for meat.

While most brands are focused on processed nuggets, TiNDLE’s flagship product is a “chicken whole cut,” which poses a unique entry in a market like the U.S. where 62 percent of all poultry consumption is chicken breasts.

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Unlike other plant-based meat startups, Daring remains focused on the growing chicken category, which has increased in demand in the last sixty years. Only time will tell if Daring and other vegan poultry producers can convince meat-eaters to make the switch.

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Focused on creating hyper-realistic chicken drumsticks, including the coveted skin texture, Sundial Foods participated in a Nestle incubator in 2020 before receiving over $4 million in investment in their seed round of investment. Interestingly, the company’s proprietary process requires only eight simple ingredients.