UN and UEFA score Sustainable Goals as women’s Euro tournament kicks off | UN News
On Wednesday, the first day of the Women’s Euro 2022 football tournament, the United Nations launched Football For The Goals (FFTG), an initiative aimed at tapping into the power of the game to raise awareness of the Sustainable Development Goals, the UN’s blueprint for a fairer, greener future.
To demonstrate how the FFTG commitments translate into action, the Football Association of Norway is launching a pilot project with its national teams, grassroot football and leagues, as well as its media partner, to collaborate in support of the SDGs, and work closely with the UN to share the results with those interested in joining FFTG.
“The United Nations recognizes the powerful voice football carries in the global community and the role football can play in raising awareness for the SDGs”, said Amina Mohammed, Deputy Secretary General of the UN.
Power of football
“Not only is football the most popular sport in the world, it is also the most accessible. All you need is a ball for people to come together. Every day, millions of people all over the world play the game, whether on a makeshift field, in a school yard or in a giant stadium. That’s why we are excited and proud to launch this initiative.”
FFTG, which is led and managed by the UN, was launched on Wednesday with a virtual event, featuring a conversation with Ms. Mohammed and UEFA President Aleksander Čeferin. A recording of the event is available on the UN’s Youtube channel here.
