The first step is to publish the results in a scientific journal, preferably of a good standard. Contrary to what one might believe, this is not the most difficult: it is enough to present statistically significant results, while refraining from any erroneous assertion; on the other hand, all lies by omission are permitted when it comes to a subject as [fashionable] as the harmful effects of pesticides, as we have seen …

Having thus obtained the stamp of “Official science and independent of lobbies”, it is then necessary to find a media relay to make this work known to the general public, while promoting its results which are difficult to understand (and for good reason) in the scientific publication. … This is where we can introduce the little arrangements with reality which make the pill easier to swallow, but which would have blocked access to the scientific journal … [Then] recognize the weaknesses of the study, to avoid any criticism. This also allows a written trace to be left showing that the researchers are in no way responsible for the abusive interpretations that some journalists make of their work.

Editor’s Note: This article has been translated from French and edited for clarity.

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